A commercially astute professional with a rich retail experience having spent over 20 years at Tesco in both Commercial and Marketing roles. A passionate and self-motivated brand marketer with a robust track record of developing engaging and relevant brand propositions and then translating these to activation strategies, always with the consumer at the heart. Having pushed the Free From boundaries for Tesco's FF range for over ten years, Nicki decided to expand horizons and go freelance. So she now works on Brand and Marketing at the FFFA, expanding our horizons 360º by getting things done like setting the brand tone and guiding the marketing campaigns.